Engage Your Customers with Video – VSEO Techniques and Strategies
Traditional push marketing does not reach people the way it once did. Consumers are no longer willing to be interrupted by commercials, yet they are still drawn to digital media. Eighty percent of...
View ArticleClosing the Appointment – One Step Closer to a Sale
The ultimate goal of every automotive internet sales department is to convert a lead or phone call into an appointment. The appointment is the dealerships opportunity to engage with the customer face...
View ArticleThe Digital Dealer pt. 1 –“First Things First”
The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these...
View ArticleThe Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!
˜The difficulty lies not so much in developing new ideas as in escaping from old ones,” - John Maynard Keynes If the goal of automotive retail is to not only embrace eCommerce, but behave like...
View ArticleTurbo Tip #6 Put the “Email Blast” in the Past!
http://www.RobFontano.com For years car dealers have relied heavily on the ability to “Email Blast” their customer base at will. Sometimes blasting them multiple times a month. These email blasts...
View ArticleDealer Website Meta Data – Paying Attention to what’s Behind the Curtain
Your dealerships website represents your online storefront. If you are to capitalize on your opportunities with “first party” leads you need to make sure that your website is maximizing all of its...
View ArticleWhere Were You When The Times~Picayune Went Digital?
Last week I had the pleasure of visiting a place where I have always wanted to go, New Orleans, Louisiana. Even though my reason for visiting was primarily business, I had high hopes that I would be...
View ArticleWhy Your Dealership’s Email Templates May Be Obsolete
It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that mobile email clients...
View ArticleActivity Breeds Activity
There is one thing that I am 100% certain of and that is that activity breeds activity. The thing that you are pouring all off your energy into may not be the thing that manifests itself as the success...
View ArticleWhy an e-Newsletter is More Effective than a Dealership Blog
For years dealerships have been encouraged to enter the blogosphere as a way to garner a better position in the great war for SERP dominance. A blog can be a very effective tool for a digitally active...
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